Dear & Esteemed Colleagues, Warm greetings! It is our honor and pleasure to extend a warm welcome to you to the upcoming conference on marketing and tourism in the great city of Kuala Lumpur, Malaysia. You may submit your full research papers/abstracts/case studies in all areas of research in marketing, tourism and other related areas in business studies. In addition to paper presentations and discussions, this upcoming conference will include invited lectures on contemporary topics in marketing, global business and other interesting areas quite useful to the academic community. Topics! Marketing! Advertising, Brands & Brand Equity, B2B Marketing, Buyer Behavior, B2C marketing, Competition, Consumer Behavior, Customer Relationships & Experiences, Direct Marketing, Distribution Channels/Retailing, Digital Marketing, e-business, Global Marketing, Innovation, Integrated Marketing, Internet Marketing, Market Segmentation, Marketing Communications, Marketing Decision Support, Marketing Planning & Forecasting, Markets and Marketing Strategy, Mega Marketing, New Product Development, Organizational Buying Behavior, Organizational Processes, Pricing and Promotions, Product and Service Management, Product Promotion, Relationship Marketing, Research Methods & Tools in Marketing, Role of Marketing/Market Orientation, Services Marketing, Social Networks, Supply Chain/Logistics, Technology-enabled Marketing and other related topics. Tourism! Agri-tourism, Birth tourism, Culinary tourism, Cultural tourism, Extreme tourism, Geo-tourism, Ghetto tourism, Heritage tourism, Medical tourism, Nautical tourism, Pop-culture tourism, Religious tourism, Pleasure tourism, Slum tourism, Virtual tourism, War tourism, Wellness tourism, Wildlife tourism and other related topics. (The topics given are just suggestive in nature. You may feel free to submit manuscripts on related topics in your area of specialization.)