International Conference on Marketing and Tourism

Dear & Esteemed Colleagues Greetings! Hearty welcome to the upcoming international conference on Marketing and Tourism on the above theme at Wagner College, Staten-Island, New York, United States of America. We are expecting leading academicians from across the globe to take part of the upcoming conference in the beautiful city of New York, USA. The conference, of course, will be an ideal platform for sharing and gaining new knowledge on the changes, challenges and the greater opportunities available for both businessmen and the government to reap benefits in the long-run. Panel Discussion! We are also organizing panel discussions, invited presentations on topics of interest to the academic community. Topic: Research for Sustainable Future! Call for paper submissions! You are cordially invited to make contributions in the form of abstracts/full papers/ case studies and posters. Conference Proceedings: All the abstracts/full papers and case studies submitted w... Read more

Dear & Esteemed Colleagues Greetings! Hearty welcome to the upcoming international conference on Marketing and Tourism on the above theme at Wagner College, Staten-Island, New York, United States of America. We are expecting leading academicians from across the globe to take part of the upcoming conference in the beautiful city of New York, USA. The conference, of course, will be an ideal platform for sharing and gaining new knowledge on the changes, challenges and the greater opportunities available for both businessmen and the government to reap benefits in the long-run. Panel Discussion! We are also organizing panel discussions, invited presentations on topics of interest to the academic community. Topic: Research for Sustainable Future! Call for paper submissions! You are cordially invited to make contributions in the form of abstracts/full papers/ case studies and posters. Conference Proceedings: All the abstracts/full papers and case studies submitted will be available to the delegates in the form of a conference proceedings with an exclusive ISBN number and will also be available in the form of a CD on demand. You also have publication opportunities in ISI – Indexed Journals. Conference Objectives! Digital transformation as touching all parts of the business! Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future. Source: https://www.i-scoop.eu/digital-transformation/ The economic models of the digital era are more disruptive than evolutionary, and are very different to those practiced by traditional enterprises. This implies that digital transformation is not the sum of a few client-oriented projects but something that touches every aspect of the business. It requires rethinking the activities of the business across five axes: 1. Customer experience, adapted to the unique needs of each client. 2. Business model, operating across channels and the whole ecosystem. 3. Operational effectiveness, with data-centric processes and a focus on results. 4. Digital-native organizations can change their modus operandi in flight, in order to improve performance and deliver better customer service. 5. The Challenge for traditional organisations is to deliver comparable flexibility. Change the culture by bringing in new blood! The ultimate key to digital transformation is changing the spirit of the business so that everyone thinks ‘digital first’. This is only possible if the management impetus is strong: in years to come, digital should become a board-level topic reaching across the organization. At its current maturity, however, recruitment of a Chief Digital Officer, reporting to the board, enables digital to encompass the organization chart and drive transformation forward. In a nutshell, digital transformation has enabled the process of digitalization and created unique market place for businessmen. One has to unleash the potential of digitalization and reap the benefits to succeed in their domain of operations. Research indicates that digitalization has a lot of upside potential. Email: usaconf@globalbizresearch.org Web: www.globalbizresearch.org