The multidisciplinary research is commonly seen in academia as having the potential for most innovative projects and cutting-edge research, so we encourage researchers from various business and social disciplines to share their research and find new partners with complementary competences. As the venue of 2018 conference is Dubai, when “East meets West”, we especially welcome scholars from Asia and Europe, but we are open to scholars from all countries and all kind of academic institutions. All papers submitted to the conference will go through reviewing process and, when accepted, they will be published in peer reviewed conference proceedings and best papers will be selected for the publication in partnering journals.