The Business of Trademarks

Abstract

We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are:

* Trademark searching for clearance
* Forms to be filed with the Patent and Trademark Office
* Famous trademarks and trade dress
* Responding to office actions
* Methods of enforcing trademarks
* Trademarks in commercial transactions

The Business of Trademarks is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.

WORDS OF PRAISE
If you are new to the practice of trademarks and want to acquire a comprehensive overview of the trademark process, then I highly recommend that you purchase the guide, The Business of Trademarks: A Practical Guide to Trademark Management for Attorneys and Paralegals by Carol Chadirjian. It is an excellent, concise resource book that guides you through the steps necessary to file trademarks in the USPTO. I highly recommend it to new legal assistants and paralegals wanting to acquire a better understanding of the trademark legal process.
--Maritza Acosta, IP Paralegal

This is a concise, practical, and easy-to-read resource for anyone wanting to reference the essentials of trademark law!
--Emily Borich, Associate Attorney

Carol is giving away all our secrets. She breaks down a complex and often misunderstood topic into easily digested pieces, sometimes to the finest detail. Usually this information takes five or more years of experience to obtain, she boiled down to an hour.
--Ed Nadler, Trademarks Specialist

About the Author

I always dreamed of writing a book and after seeing the movie, "Something's Gotta Give," where the main character was a writer at home. My career has been in trademark management, so I decided that I would write a book explaining to a newcomer, how to handle trademark management. The opportunity presented itself when my 92-year-old mother became very ill and I was her full-time caretaker. I decided to write this book to be productive, while being available at home to care for my mother and dedicated this book to her as she inspired me to write the book and is my strongest supporter.

I have managed trademarks in Realogy, Arnold & Porter Kaye Scholer LLP, and FUJIFILM; handled corporate transactions in Rider, Weiner & Frankel, P.C. In addition, to trademark prosecution, I also was a researcher at Interbrand pre-screening trademarks. My educational qualifications are a BBA in business administration, with a minor in English from Baruch College (CUNY) and a paralegal certificate from Adelphi University with honors. To continue my education in trademarks, I took courses at NYU Continuing Education on intellectual property and corporate governance and attended roundtables given by the Intellectual Property Trademark Association (INTA) on noteworthy topics in trademark law. I belong to Baruch College and Adelphi University Alumni.