Electric Cooperative Managers' Strategies to Enhance Organizational Commitment to Increase Employee Productivity

Abstract

Lack of effective leadership strategies contributes to a reduction in employee engagement and productivity. Managers are concerned about the lack of effective leadership strategies because it negatively affects employee engagement and productivity, reducing organizational growth. Grounded in Bass's transformational leadership theory, the purpose of this qualitative single case study was to explore effective leadership strategies used to enhance employee engagement and increase productivity. Five managers from an electric cooperative in Northwest Florida who implemented effective leadership strategies participated in the study. Data were collected using semistructured interviews and a review of organizational documents. Data were analyzed using Yin's five-step approach. The four emergent themes were teamwork, encouragement, leading by example, and rewards. A key recommendation is for business leaders to provide frequent, honest feedback, coach when needed, and provide appropriate training, allowing to succeed in a conducive environment. By nurturing and seeking advice from subordinates, managers show employees they are valued and contribute to the organization. The implications for positive social change include the potential for managers to create a safe, comfortable environment that improves social conditions by promoting their subordinates' worth, dignity, and development.

About the Author

Dr. White is an accomplished executive with more than 22 years in the electric cooperative industry, a decade in consulting, and has served in the capacity of city manager. White is the owner of Pragmatic Solutions. A consulting company that assists clients with marketing, policy writing, strategic planning, accounting, and reorganization. He prides himself on assisting clients by evaluating and seeking solutions to fulfill their customers' demand. His unique ability to refine human skills to align with organizational goals in any business setting is astounding. During his free time, White enjoys worshipping God, spending time with family, watching college football, and working on his antique vehicles.