Marketing Technology to the Counseling Profession

Abstract

Scope of Study: The author of this dissertation surveyed psychologists in the United States to determine the forms of technology that are currently being utilized in their practice. Through the use of a survey, the study intends to show that technological applications are currently being underutilized in the counseling profession and there exists great potential for marketing new technology to counselors. The new technological ideas that were explored in the study included the use of computer aided diagnostic techniques, video-counseling and the use of a voice stress analyzer.

Findings and Conclusions: The study determined that technology is being underutilized by the counseling profession. Marketing new technology to counselors will require greater effort and research due to the resistance described by counselors to using the new technology.