Paperback Edition
Paperback
186 pages
$19.95
Choose vendor to order paperback edition
BrownWalker Press
Amazon.com
Barnes & Noble
Harvard Book Store
Return policy
PDF eBook
Entire PDF eBook
1023k
$17
Get instant access to an entire eBook
Buy PDF Password
Download Complete PDF
eBook editions
Advertising vs. Marketing
The Ethical Challenge
by Ileen E. Kelly


Publisher: | Dissertation |
Pub date: | 2005 |
Pages: | 186 |
ISBN-10: | 1581122667 |
ISBN-13: | 9781581122664 |
Categories: | Business Business & Economics Education |
Abstract
Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct.This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means to be ethical as well.
About the Author
Dr. Ileen E. Kelly, dedicated family member, educator, mentor, a twenty-nine year employee with the Chicago Tribune Newspaper; and instructor with the City College’s Continuing Adult Education programs.Dr. Kelly learned at the hands of masters the skills it takes to be considered a partner to the advertisers and an asset to the company. This author is committed to continuing her education and developing her teaching and mentoring skills.
Authors Early Works: “Home Work – Technology Revolutionizing the Cottage Industry,” (1984). “The African American Woman – Lost in Corporate America.” (1985). “Advertising vs. Marketing, The Ethical Challenge” – is Dr. Kelly's second business reference source.
Paperback Edition
Paperback
186 pages
$19.95
Choose vendor to order paperback edition
BrownWalker Press
Amazon.com
Barnes & Noble
Harvard Book Store
Return policy
PDF eBook
Entire PDF eBook
1023k
$17
Get instant access to an entire eBook
Buy PDF Password
Download Complete PDF
eBook editions
Share this book
Relevant events
SEP
21
BIOTECHVISION
BioTechVision 2026 – International Summit on Biomedical Engineering and Biotechnology
We are delighted to welcome you to all researchers, scientists, academicians, engineers, and professionals to attend BioTechVision 2026 – International Summit on Biomedical Engineering and Biotechnology, scheduled for Sept...
BioTechVision 2026 – International Summit on Biomedical Engineering and Biotechnology
We are delighted to welcome you to all researchers, scientists, academicians, engineers, and professionals to attend BioTechVision 2026 – Internati...
BioTechVision 2026 – International Summit on Biomedical Engineering and Biotechnology
We are delighted to welcome you to all researchers, scientists, academici...
BioTechVision 2026 – International Summit on Biomedical Engineering and Biotechnology
We are delighted to welcome you to all researche...
21 - 23 Sep 2026
Barcelona,, Spain
OCT
24
CEBMM 2025
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registered full papers of CEBMM 2025 will be recommended to be published into Journal of Advanced Management Science or International Journal of Trade, Economics and Finance.
Jou...
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registered full papers of CEBMM 2025 will be recommended to be published into Journal of Advanced Manageme...
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registered full papers of CEBMM ...
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registe...
24 - 26 Oct 2025
Singapore, Singapore
OCT
24
ICEBA 2025
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted papers must be original and contain work that has not been published before or is under review elsewhere. Accepted papers will be published in the ICEBA 2025 Conference proceeding...
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted papers must be original and contain work that has not been published before or is under review elsewhere...
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted papers must be original and co...
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted paper...
24 - 26 Oct 2025
Singapore, Singapore
OCT
24
ICBML
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Business, Management and Leadership – Oxford, UK | 24–24 October 2025
Be part of an internationally renowned gathering that brings together top minds in management—including rese...
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Business, Management and Leadership – Oxford, UK | 24–24 October 2025
Be part of an internationally ren...
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Business, Management and Leaders...
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Busines...
24 - 26 Oct 2025
Oxford, United Kingdom
OCT
24
ICABME
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Research in Business, Management, and Economics
Dates: 24 – 26 October 2025
Location: Geneva, Switzerland
Venue: Domaine Barton, Geneva Graduate Institute, Villa Barton
We a...
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Research in Business, Management, and Economics
Dates: 24 – 26 October 2025
Location: Geneva, Switzerla...
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Research in Business, Managemen...
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Resear...
24 - 26 Oct 2025
Geneva, Switzerland
OCT
24
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Management
(ICIM 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/ICIM/2025/
Website:Oct. 24-26, 2025
Date:Xiamen, China
Email:contact10@academicx.org
...
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Management
(ICIM 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/ICIM/2025/
W...
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Management
(ICIM 2025)
Oct. 24-2...
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Managemen...
24 - 26 Oct 2025
Xiamen, China, China
OCT
24
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Service Science
(MASS 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/MASS/2025/
Website:Oct. 24-26, 2025
Date:Xiamen, China
Email:contact10@acad...
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Service Science
(MASS 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/MAS...
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Service Science
(MASS 2025)
...
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Serv...
24 - 26 Oct 2025
Xiamen, China, China
OCT
24
TECONF
3rd International Conference on Teaching and Education (TECONF)
3rd International Conference on Teaching and Education (TECONF 2025)
📍 Oxford, United Kingdom
📅 October 24–26, 2025
We warmly invite you to TECONF 2025, a premier international conference gathering educators, resear...
3rd International Conference on Teaching and Education (TECONF)
3rd International Conference on Teaching and Education (TECONF 2025)
📍 Oxford, United Kingdom
📅 October 24–26, 2025
We warmly invite you to ...
3rd International Conference on Teaching and Education (TECONF)
3rd International Conference on Teaching and Education (TECONF 2025)
📍 ...
3rd International Conference on Teaching and Education (TECONF)
3rd International Conference on Teaching and Edu...
24 - 26 Oct 2025
Oxford, United Kingdom
OCT
24
ICFTE
10th International Conference on Future of Teaching and Education
10th International Conference on the Future of Teaching and Education (ICFTE 2025)
Dates: 24–26 October 2025
Location: Geneva, Switzerland
Venue: The Domaine Barton, Geneva Graduate Institute, Villa Barton
We are pleas...
10th International Conference on Future of Teaching and Education
10th International Conference on the Future of Teaching and Education (ICFTE 2025)
Dates: 24–26 October 2025
Location: Geneva, Switzerland
Venue...
10th International Conference on Future of Teaching and Education
10th International Conference on the Future of Teaching and Education (IC...
10th International Conference on Future of Teaching and Education
10th International Conference on the Future of T...
24 - 26 Oct 2025
Geneva, Switzerland
OCT
25
NWCOM
11th International Conference on Networks & Communications (NWCOM 2025)
11th International Conference on Networks & Communications (NWCOM 2025)
October 25 ~ 26, 2025, Vienna, Austria
https://csity2025.org/nwcom/index
Scope & Topics
11th International Conference on Networks & Commun...
11th International Conference on Networks & Communications (NWCOM 2025)
11th International Conference on Networks & Communications (NWCOM 2025)
October 25 ~ 26, 2025, Vienna, Austria
https://csity2025.org/nwcom/in...
11th International Conference on Networks & Communications (NWCOM 2025)
11th International Conference on Networks & Communications (NWCOM 2025)
...
11th International Conference on Networks & Communications (NWCOM 2025)
11th International Conference on Networks & Comm...
25 - 26 Oct 2025
Online Event | Austria