Paperback Edition
Paperback
138 pages
$19.95
Choose vendor to order paperback edition
BrownWalker Press
Amazon.com
Barnes & Noble
Harvard Book Store
Return policy
PDF eBook
Entire PDF eBook
766k
$17
Get instant access to an entire eBook
Buy PDF Password
Download Complete PDF
eBook editions
Comparative Analysis and Benchmarking
Corporate Strategy Analysis of Four International Pharmaceutical Companies


Publisher: | Dissertation |
Pub date: | 2003 |
Pages: | 138 |
ISBN-10: | 158112189X |
ISBN-13: | 9781581121896 |
Categories: | Business Business & Economics Business & Economics |
Abstract
This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies.Most existing studies of pharmaceutical industry have been limited to some specific fields such as the R&D ability, new products launch time, acquisitions, and alliances. Little has been known about the analysis of corporate strategy and comparison of pharmaceutical industry by both internal and external factors. On the other hand, the comparative strategy and benchmarking have been frequently applied in analysing the corporate strategy mostly in public service industries, in financial and accounting industry, and in insurance industry. Little has been applied to examine and analyse the corporate strategy of research-based industries such as pharmaceutical industry. This research aims to fill the gap by implementing these two techniques to analyse and examine the corporate strategies of 4 research based pharmaceutical companies.
This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting.
The findings of this research can be divided into 4 parts: R&D/marketing, technology alliances, strategic acquisitions and merger, and manufacturing. The drug innovative projects are recommended being developed within the company's familiar therapeutic areas in order to take its marketing advantage. Through this comparative analysis, some of this type of problems of these international pharmaceutical companies is identified. A big pharmaceutical company forming alliances with some small biotechnology companies has become a trend within pharmaceutical industry since 1980s. For pharmaceutical companies, to take advantage of R&D through biotechnology is the main purpose of alliances with small biotechnology companies. It is important to note that most pharmaceutical acquisitions belong to the type of absorption with high resource transferring and low autonomy. Due to the high profit margin and the essential importance of R&D and marketing, the operation management of manufacturing of pharmaceutical industry is relatively poor. The low asset utilisation rate pointed out this problem. Academic researches have revealed that existing theories of operation management of manufacturing, such as action research, set-up reduction, teamwork, continuous improvement, collaboration, and involvement, are applicable and beneficial to pharmaceutical industry rather than waiting for the technology breakthroughs.
About the Author
2003 PhD in Marketing, Manchester School of Management, UMIST 1998 MSc in EBM, Warwick Manufacturing Group, University of Warwick 1995-1997 Pharmacy manager, The 817 Military Hospital, Taipei 1995 BSc in Pharmacy, School of Pharmacy, Taipei Medical University 1994 Intern pharmacist, Taipei Veterans General Hospital Nov 1972 Born in Taipei
Paperback Edition
Paperback
138 pages
$19.95
Choose vendor to order paperback edition
BrownWalker Press
Amazon.com
Barnes & Noble
Harvard Book Store
Return policy
PDF eBook
Entire PDF eBook
766k
$17
Get instant access to an entire eBook
Buy PDF Password
Download Complete PDF
eBook editions
Share this book
Relevant events
OCT
15
NexGen Banking Summit 15th - 16th, October, 2025
Join us on October 15th-16th, 2025, at the Hilton Hotel in London for the first-ever summit focused on how Generative AI is changing banking! With 78% of banks already using or planning to use this technology, it’s clear t...
NexGen Banking Summit 15th - 16th, October, 2025
Join us on October 15th-16th, 2025, at the Hilton Hotel in London for the first-ever summit focused on how Generative AI is changing banking! With ...
NexGen Banking Summit 15th - 16th, October, 2025
Join us on October 15th-16th, 2025, at the Hilton Hotel in London for the...
NexGen Banking Summit 15th - 16th, October, 2025
Join us on October 15th-16th, 2025, at the Hilto...
15 - 16 Oct 2025
London, United Kingdom
OCT
17
WORLDMBE
8th World Conference on Management, Business and Economics (WORLDMBE)
Join Us at WORLDMBE 2025!
8th World Conference on Management, Business and Economics
📍 Lyon, France | 📅 October 19–21, 2025
Immerse yourself in innovation and discovery at WORLDMBE 2025—a leading international confe...
8th World Conference on Management, Business and Economics (WORLDMBE)
Join Us at WORLDMBE 2025!
8th World Conference on Management, Business and Economics
📍 Lyon, France | 📅 October 19–21, 2025
Immerse yourself...
8th World Conference on Management, Business and Economics (WORLDMBE)
Join Us at WORLDMBE 2025!
8th World Conference on Management, Business a...
8th World Conference on Management, Business and Economics (WORLDMBE)
Join Us at WORLDMBE 2025!
8th World Conference ...
17 - 19 Oct 2025
Lyon, France
OCT
24
CEBMM 2025
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registered full papers of CEBMM 2025 will be recommended to be published into Journal of Advanced Management Science or International Journal of Trade, Economics and Finance.
Jou...
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registered full papers of CEBMM 2025 will be recommended to be published into Journal of Advanced Manageme...
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registered full papers of CEBMM ...
2025 14th International Conference on Economics, Business and Marketing Management (CEBMM 2025)
Publication:
The excellent accepted and registe...
24 - 26 Oct 2025
Singapore, Singapore
OCT
24
ICEBA 2025
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted papers must be original and contain work that has not been published before or is under review elsewhere. Accepted papers will be published in the ICEBA 2025 Conference proceeding...
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted papers must be original and contain work that has not been published before or is under review elsewhere...
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted papers must be original and co...
2025 11th International Conference on E-Business and Applications (ICEBA 2025)
Paper Publishing and Indexing:
Submitted paper...
24 - 26 Oct 2025
Singapore, Singapore
OCT
24
ICABME
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Research in Business, Management, and Economics
Dates: 24 – 26 October 2025
Location: Geneva, Switzerland
Venue: Domaine Barton, Geneva Graduate Institute, Villa Barton
We a...
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Research in Business, Management, and Economics
Dates: 24 – 26 October 2025
Location: Geneva, Switzerla...
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Research in Business, Managemen...
10th International Conference on Advanced Research in Business, Management and Economics
10th International Conference on Advanced Resear...
24 - 26 Oct 2025
Geneva, Switzerland
OCT
24
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Management
(ICIM 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/ICIM/2025/
Website:Oct. 24-26, 2025
Date:Xiamen, China
Email:contact10@academicx.org
...
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Management
(ICIM 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/ICIM/2025/
W...
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Management
(ICIM 2025)
Oct. 24-2...
2025 Int'l Conference on Innovation in Management (ICIM 2025)
2025 Int'l Conference on Innovation in Managemen...
24 - 26 Oct 2025
Xiamen, China, China
OCT
24
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Service Science
(MASS 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/MASS/2025/
Website:Oct. 24-26, 2025
Date:Xiamen, China
Email:contact10@acad...
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Service Science
(MASS 2025)
Oct. 24-26, 2025 Xiamen, China
Website:https://www.academicx.org/MAS...
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Service Science
(MASS 2025)
...
The 15th Int'l Conference on Management and Service Science(MASS 2025)
The 15th Int'l Conference on Management and Serv...
24 - 26 Oct 2025
Xiamen, China, China
OCT
24
ICBML
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Business, Management and Leadership – Oxford, UK | 24–24 October 2025
Be part of an internationally renowned gathering that brings together top minds in management—including rese...
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Business, Management and Leadership – Oxford, UK | 24–24 October 2025
Be part of an internationally ren...
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Business, Management and Leaders...
3rd International Conference on Business, Management and Leadership (ICBML)
Join the 3rd International Conference on Busines...
24 - 26 Oct 2025
Oxford, United Kingdom
OCT
27
9th Edition of Nursing World Conference
Prepare to ignite your passion for nursing at the 9th Edition of the Nursing World Conference (NWC 2025) from October 27-29, 2025, in Orlando, Florida, USA! This year, we’re elevating your Nursing World Conference 2025 exp...
9th Edition of Nursing World Conference
Prepare to ignite your passion for nursing at the 9th Edition of the Nursing World Conference (NWC 2025) from October 27-29, 2025, in Orlando, Flor...
9th Edition of Nursing World Conference
Prepare to ignite your passion for nursing at the 9th Edition of the Nurs...
9th Edition of Nursing World Conference
Prepare to ignite your passion for nursing at th...
27 - 29 Oct 2025
Orlando, United States
NOV
6
2025 Kamdhenu Gau Krishi Mahotasv
The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of-a-kind event dedicated to showcasing diversity of indian indigenous cow breeds and promoting sustainable agriculture practices. Organized by International Federation of Indi...
2025 Kamdhenu Gau Krishi Mahotasv
The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of-a-kind event dedicated to showcasing diversity of indian indigenous cow breeds and promoting susta...
2025 Kamdhenu Gau Krishi Mahotasv
The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of-a-kind event dedicated t...
2025 Kamdhenu Gau Krishi Mahotasv
The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of...
06 - 09 Nov 2025
Gurugram, India