Paperback Edition
Paperback
246 pages
$25.95
Choose vendor to order paperback edition
BrownWalker Press Amazon.com Barnes & Noble Harvard Book Store Return policy
PDF eBook
Sample Preview
Size 36k
Free
Download a sample of the first 25 pages
Download Preview

Entire PDF eBook
392k
$17
Get instant access to an entire eBook
Buy PDF Password Download Complete PDF
eBook editions

Psychological Applications in Management

The Hero's Journey

small book icon  Paperback   small ebook icon   eBook PDF
Publisher:  Dissertation
Pub date:  1999
Pages:  246
ISBN-10:  1581120486
ISBN-13:  9781581120486
Categories:  Business  Psychology  Business & Economics

Abstract

Today's business environment requires more effective leadership than ever. In the constantly changing business environment, the leader has the central responsibility of keeping people motivated and productive. Many companies have been downsizing and laying off employees, and leaving behind employees with a wounded morale. To lift this morale, the leader needs to possess characteristics and qualities that cannot be learned from courses taken in business schools alone. These characteristics and qualities can only be learned from life itself in an individual journey of individuation. The leader needs to undergo an initiation process from immature psychology to mature psychology. Traditionally, this process is what makes "men out of boys" and "women out of girls." In analytical psychology this journey is called the hero's journey, which is based on the hero myth and includes several different initiations and growing steps.

This study investigates the different initiations included in the hero's journey and the importance of learning how, from them, to be a responsible, effective, charismatic, and powerful leader. The study also illustrates the archetypes, a term developed by Dr. Carl Jung (1959) to describe the original patterns that guide our behavior, involved in the hero's journey and what is required to get through the journey.

Heroism is not discussed here in the overall sense in which the public defines heroism. As such, this study does not investigate what motivates people to risk and/or sacrifice their lives by attempting to save people from crashed airplanes. Although this aspect of sacrifice is always present in heroism, this aspect is just one of the many aspects of heroism. Neither a heroic act of saving lives nor being celebrated on the covers of a national newspaper is required to be recognized as a hero. Individuals are all heroes in their own way. Some individuals manifest their heroism in very silent ways (introversion), while other individuals seem always to be in the public eye (extroversion). The essence of heroism always involves taking a journey into the unknown and bringing some sort of knowledge out of the unknown that benefits either society or an organization. The hero brings new prosperity to the organizational wasteland.

Heroism in mass media and movie entertainment is very different from heroism in the psychological sense and in the mythological sense, although there are some similar elements. The basic elements of the hero, the villain and the fair maiden, are always present in popular movies, but the steps of the hero's journey are often not involved, which leaves nothing more than a meaningless plot good only for entertainment purposes. These types of movies can steal an individual's sense of understanding of both the myth and the purpose of the hero's journey.

This study is neither discussing the heroes of our popular culture, nor is this a study of Hollywood's creations or of celebrated athletes, or even of famed political and war heroes. The focus within this study is a hero's journey in the career of a leader, and how the journey can bring the light (individuation) into the darkness of the organizational wasteland.

The legacy of Roberto Goizueta, who died in October 1997, during the writing of this dissertation, is also acknowledged. While his death in itself does not change the conclusions of this dissertation, his contribution to the Coca-Cola Company's success in traveling the hero's journey has been enormous. It remains to be seen what the future brings to this great company after losing such a charismatic and heroic leader.




Paperback Edition
Paperback
246 pages
$25.95
Choose vendor to order paperback edition
BrownWalker Press Amazon.com Barnes & Noble Harvard Book Store Return policy
PDF eBook
Sample Preview
Size 36k
Free
Download a sample of the first 25 pages
Download Preview

Entire PDF eBook
392k
$17
Get instant access to an entire eBook
Buy PDF Password Download Complete PDF
eBook editions
Share this book



Relevant events
NOV
6
2025 Kamdhenu Gau Krishi Mahotasv The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of-a-kind event dedicated to showcasing diversity of indian indigenous cow breeds and promoting sustainable agriculture practices. Organized by International Federation of Indi...
2025 Kamdhenu Gau Krishi Mahotasv The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of-a-kind event dedicated to showcasing diversity of indian indigenous cow breeds and promoting susta...
2025 Kamdhenu Gau Krishi Mahotasv The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of-a-kind event dedicated t...
2025 Kamdhenu Gau Krishi Mahotasv The Kamdhenu Gau Krishi Mahotasv(KGKM) is one-of...
06 - 09 Nov 2025
Gurugram, India
NOV
7
10TH ICARBME
10th International Conference on Applied Research in Management, Business and Economics Want to know and learn about the newest trends and developments in applied research? Learn about the newest research methods, tools, and techniques in management, business, and economics. The 10th International Conferen...
10th International Conference on Applied Research in Management, Business and Economics Want to know and learn about the newest trends and developments in applied research? Learn about the newest research methods, tools, and techniques...
10th International Conference on Applied Research in Management, Business and Economics Want to know and learn about the newest trends and developments in applie...
07 - 09 Nov 2025
Munich, Germany
NOV
7
ICRBME
10th International Conference on Research in Business, Management and Economics A must-attend conference in the fields of management, business, and economics – ICRBME – is where you should be. Learn about the biggest trends and technological developments in these academic fields, identify common issue...
10th International Conference on Research in Business, Management and Economics A must-attend conference in the fields of management, business, and economics – ICRBME – is where you should be. Learn about the biggest trends and...
10th International Conference on Research in Business, Management and Economics A must-attend conference in the fields of management, business, and econo...
10th International Conference on Research in Business, Management and Economics A must-attend conference in the fields of manage...
07 - 09 Nov 2025
Bangkok, Thailand
NOV
14
SHCONF2025
9th world conference on Social Sciences and Humanities Date: 14-16 Nov 2025 Event type: Conference Venue: London, UK About us: The 9th World Conference on Social Sciences and Humanities is going to be held in 2025! The 2025 edition received exceptional praise for its ins...
9th world conference on Social Sciences and Humanities Date: 14-16 Nov 2025 Event type: Conference Venue: London, UK About us: The 9th World Conference on Social Sciences and Humanities is going t...
9th world conference on Social Sciences and Humanities Date: 14-16 Nov 2025 Event type: Conference Venue: London, UK About...
9th world conference on Social Sciences and Humanities Date: 14-16 Nov 2025 Event type: Conference ...
14 - 16 Nov 2025
London, United Kingdom
NOV
14
BMECONF2025
9th INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN Business, Management and Economics Date: 14-16 November Event Type: Conference Venue: The University of Westminster, Marylebone campus, London, UK About us: BMECONF 2025 returns for its 9th edition, uniting the global academic and professional commu...
9th INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN Business, Management and Economics Date: 14-16 November Event Type: Conference Venue: The University of Westminster, Marylebone campus, London, UK About us: BMECONF 2025 retu...
9th INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN Business, Management and Economics Date: 14-16 November Event Type: Conference Venue: The University of W...
14 - 16 Nov 2025
London, United Kingdom
NOV
19
LexTalk World Conference & Exhibition San Francisco 2025 We’re proud to announce the 11th global edition of LexTalk World Conference & Exhibition – coming to San Francisco, the heart of tech and innovation, this November. Join a global gathering of General Counsels, Law Firm ...
LexTalk World Conference & Exhibition San Francisco 2025 We’re proud to announce the 11th global edition of LexTalk World Conference & Exhibition – coming to San Francisco, the heart of tech and innovatio...
LexTalk World Conference & Exhibition San Francisco 2025 We’re proud to announce the 11th global edition of LexTalk World Conferen...
LexTalk World Conference & Exhibition San Francisco 2025 We’re proud to announce the 11th global edition ...
19 - 20 Nov 2025
San Francisco, United States
NOV
21
15th International Conference on New Ideas in Management, Economics and Accounting (IMEACONF) 15th International Conference on New Ideas in Management, Economics and Accounting (2025) 📍 Copenhagen, Denmark| 🏨 Copenhagen Island| 📅 November 21-23, 2025 Join global academics and professionals at the 15th editio...
15th International Conference on New Ideas in Management, Economics and Accounting (IMEACONF) 15th International Conference on New Ideas in Management, Economics and Accounting (2025) 📍 Copenhagen, Denmark| 🏨 Copenhagen Island| 📅 Novembe...
15th International Conference on New Ideas in Management, Economics and Accounting (IMEACONF) 15th International Conference on New Ideas in Management, Economics and A...
21 - 23 Nov 2025
Copenhagen, Denmark
NOV
24
ICBMG 2025
2025 The 13th International Conference on Business, Management and Governance (ICBMG 2025) Publication and Indexing: Submitted papers will undergo peer review by the technical program committee. Accepted papers will be published in full in the Journal of Economics, Business, and Management (JOEBM), based on the...
2025 The 13th International Conference on Business, Management and Governance (ICBMG 2025) Publication and Indexing: Submitted papers will undergo peer review by the technical program committee. Accepted papers will be published in full ...
2025 The 13th International Conference on Business, Management and Governance (ICBMG 2025) Publication and Indexing: Submitted papers will undergo peer review by t...
24 - 26 Nov 2025
Perth, Australia
NOV
24
ICAAF 2025
2025 5th International Conference on Accounting, Auditing and Finance (ICAAF 2025) Publication: Submissions will be peer-reviewed by conference committees, and accepted papers will be published in the International Journal of Trade, Economics and Finance(IJTEF). International Journal of Trade, Econom...
2025 5th International Conference on Accounting, Auditing and Finance (ICAAF 2025) Publication: Submissions will be peer-reviewed by conference committees, and accepted papers will be published in the International Journal of Tra...
2025 5th International Conference on Accounting, Auditing and Finance (ICAAF 2025) Publication: Submissions will be peer-reviewed by conference committees,...
24 - 26 Nov 2025
Perth, Australia
NOV
28
ICMEF
10th International Conference on Management, Economics and Finance (ICMEF) 🌍 Why Attend ICMEF 2025? 📍 Vienna, Austria | 📅 28-30 November 2025 The 10th ICMEF 2025 in Vienna is a leading event for academics and professionals to explore new developments and exchange ideas in management, economi...
10th International Conference on Management, Economics and Finance (ICMEF) 🌍 Why Attend ICMEF 2025? 📍 Vienna, Austria | 📅 28-30 November 2025 The 10th ICMEF 2025 in Vienna is a leading event for academics and professi...
10th International Conference on Management, Economics and Finance (ICMEF) 🌍 Why Attend ICMEF 2025? 📍 Vienna, Austria | 📅 28-30 November 2025 T...
10th International Conference on Management, Economics and Finance (ICMEF) 🌍 Why Attend ICMEF 2025? 📍 Vienna, Austria | ...
28 - 30 Nov 2025
Vienna, Austria