Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises
IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
by
Francina Cantatore and Elizabeth Crawford-Spencer
2018
Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size businesses, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes...