This conference is being organized with the following objectives: a) to identify the emerging trends and developments in the area of marketing with a particular focus on ‘digital marketing’; b) to provide an ideal platform for researchers, marketing professionals, manufacturers, wholesalers and retailers to share, make use of and disseminate research works/outcomes in all the fields of marketing and tourism; In this regard we are extremely happy to extend a warm welcome to you to the First International Academic Research Conference on Marketing & Tourism to be held in Dubai, UAE from May 22-24, 2015. You are cordially invited to submit your research manuscripts/case studies/abstracts in all areas of marketing and tourism. In addition to paper presentations, we have invited a few academic and industry experts to share their insights on contemporary topics in tourism and marketing areas. Please submit your manuscripts/case studies/abstracts in any of the areas/topics indicated below: Topics! Marketing! Advertising, Brands & Brand Equity, B2B Marketing, Buyer Behavior, B2C marketing, Competition, Consumer Behavior, Customer Relationships & Experiences, Direct Marketing, Distribution Channels/Retailing, Digital Marketing, e-business, Global Marketing, Innovation, Integrated Marketing, Internet Marketing, Market Segmentation, Marketing Communications, Marketing Decision Support, Marketing Planning & Forecasting, Markets and Marketing Strategy, Mega Marketing, New Product Development, Organizational Buying Behavior, Organizational Processes, Pricing and Promotions, Product and Service Management, Product Promotion, Relationship Marketing, Research Methods & Tools in Marketing, Role of Marketing/Market Orientation, Services Marketing, Social Networks, Supply Chain/Logistics, Technology-enabled Marketing. Tourism! Agri-tourism, Birth tourism, Culinary tourism, Cultural tourism, Extreme tourism, Geo-tourism, Ghetto tourism, Heritage tourism, Medical tourism, Nautical tourism, Pop-culture tourism, Religious tourism, Pleasure tourism, Slum tourism, Virtual tourism, War tourism, Wellness tourism, Wildlife tourism. (The topics given are just suggestive in nature. You may feel free to submit manuscripts on related topics in your area of specialization)