Marketing and Innovation Strategies for SMEs

The objective of the International Workshop is to find cutting edge solutions, methodologies and approaches to foster the research, development and innovation for Small and Medium sized Enterprises (SMEs). Indeed, at a time when financial problems persist, we need to foster real economy to underpin the recovery of economic growth. To this aim it is pivotal to find new ways to strengthen the innovation management capacity for SMEs and to increase their value for stakeholders by enhancing company-centric and market-driven approaches. Therefore business research needs to find new tools able to better fit the needs of internationally oriented SMEs that can help them to implement high-risk and high-potential innovation ideas. SMEs must find new ways to think and act towards changes in how production, processes, services and marketing is managed at the international level. Among SMEs, family firms contribute significantly to improved living standards, and create a significant lev... Read more

The objective of the International Workshop is to find cutting edge solutions, methodologies and approaches to foster the research, development and innovation for Small and Medium sized Enterprises (SMEs). Indeed, at a time when financial problems persist, we need to foster real economy to underpin the recovery of economic growth. To this aim it is pivotal to find new ways to strengthen the innovation management capacity for SMEs and to increase their value for stakeholders by enhancing company-centric and market-driven approaches. Therefore business research needs to find new tools able to better fit the needs of internationally oriented SMEs that can help them to implement high-risk and high-potential innovation ideas. SMEs must find new ways to think and act towards changes in how production, processes, services and marketing is managed at the international level. Among SMEs, family firms contribute significantly to improved living standards, and create a significant level of social, human and financial capital. In this scenario this International Workshop aims to address the global economic and social challenges regarding all aspects of SMEs, shedding the light to the several systemic interactions between natural social and economic systems. We call for both technical and practical contributions that can represent advancements in the theory and practice for SMEs management, marketing and innovation strategies. The International Workshop is open to all the scientific approaches in order to foster constructive debates and confrontations to create new perspective of research and practice in the field of SMEs. The submission of research abstracts can cover various fields, among which: Marketing, Finance, Organizational systems, Family business, Business Ecosystems, Knowledge Management, Stakeholders management, business Innovation, Human Resource Management, Corporate Social Responsibility, Business Sustainability. For researchers who cannot attend the panels and roundtables, but want to show their research to a qualified audience, there will be a Poster session where summaries of their research proposals in the form of posters, will be showed to participants. The language of the Workshop is English. The workshop will begin on Monday September 11 at 13:00 pm and end on Tuesday 12 at 18,30.