There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium. Despite growing interest, there is a dearth of research on the processual nature of communication between marketers and consumers. The overall aim of this study, therefore, is to expand our understanding of marketing communication within the computer-mediated marketing environments. This understanding is achieved in the thesis by incorporating ideas from traditional marketing communication models those based on a one-way, general outbound, linear model in which marketers deliver communication to customers and pr...

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment.The multiple theoretical and practical nuances of the fashion and l...

There is no doubt that electronic marketing has contributed positively in the life of modern societies, mainly the consuming societies. It allowed purchasing of materials cheaply without any limit, and without any restrictions. It also gave the chance to make a free selection and comparison between the prices of goods at the electronic department stores throughout the Internet. All such facilities are given to the consumers in a very short time without causing them to leave their office or home. In addition, the Electronic Marketing has exterminated the monopoly of goods and materials, all such acts of course are for the consumer's benefit.However, in addition to such advantages there are many disadvantages of such type of marketing; the Electronic Marketing has deleted the privacy of the ...

The tobacco industry has always shown much interest in marketing their line of products and have been very successful in portraying smoking as a socially acceptable behavior to billions of people throughout the world. Studies have shown in developed nations that tobacco marketing leads to the onset of smoking among adolescents; in Nigeria, no such study has been done. The purpose of this research is to assess the potential influence of tobacco marketing on tobacco consumption among rural and urban residents in the southwestern region of Nigeria. The survey was designed by the researcher: thirty-six items, self-administered by paper instrument using a cross-sectional design, were distributed to six hundred people in southwestern Nigeria. The study involved 436 males (72.7%) and 164 females...

Between six and seven million people discover network marketing every year. With the promise of a huge monthly income, they trade their hopes and dreams for a chance to sell friends and family their new hopes and dreams. Most network marketers will not be proud of the results. They'll arrive where they started with less money and even less self-respect. Network Marketing: How To Play By Your Own Rules and Win offers an alternative to the traditional plan: an alternative that encourages you to follow your own path to success. Together, we'll start with your first day of network marketing and journey through to your prospecting campaigns. We'll discuss what really works for you and why, and we'll identify warning signs you should watch for. We'll even confront topics that "experts" are af...

Scope of Study: The author of this dissertation surveyed psychologists in the United States to determine the forms of technology that are currently being utilized in their practice. Through the use of a survey, the study intends to show that technological applications are currently being underutilized in the counseling profession and there exists great potential for marketing new technology to counselors. The new technological ideas that were explored in the study included the use of computer aided diagnostic techniques, video-counseling and the use of a voice stress analyzer.Findings and Conclusions: The study determined that technology is being underutilized by the counseling profession. Marketing new technology to counselors will require greater effort and research due to the resista...

Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means to be ethical as well.

Search engine optimization requires strong organization. Organization will put you above your competition. This book teaches you a successful optimization process. Some highlights are: - How search engines work - Variables that will affect search engine ranks - Link popularity - Five samples of pages that work in the engines - How to submit - How to analyze your progress - A troubleshooting section - A great glossary of terms

Echocardiography.org is a multimedia publishing company which was founded in 1998 to meet a consumer demand for education in the field of transesophageal echocardiography. Transesophageal echocardiography (TEE) is an ultrasound diagnostic technique for obtaining real-time images of the heart and great vessels from a transducer positioned within the esophagus. This technique receives widespread application in the perioperative care of critically ill patients. The company has two divisions, namely, a research unit based in New Haven, Connecticut, and a production and distribution unit based in Silver Spring, Maryland. The company product consists of 6 hours of videotape and a book which describe TEE techniques. The target market consists of physicians who wish to develop or maintain exp...

This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. Most existing studies of pharmaceutical industry have been limited to some specific fields such as the R&D ability, new products launch time, acquisitions, and alliances. Little has been known about the analysis of corporate strategy and comparison of pharmaceutical industry by both internal and external factors. On the other hand, the comparative strategy and benchmarking have been frequently applied in analysing the corporate strategy mostly in public service industries, ...

This thesis is a cultural analysis of: a) women's idealized perception of the Barbie doll, and b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, and on the current practices of representations in 1999. The thesis is divided into two phases. Phase one illustrates the interpretation of how women perceive Barbie, and how they see themselves in her likeness. It further explores the determined impression of the doll as "respectable." Phase two examines the way that Barbie is presented in the market and the techniques used to formulate the intended representations of the doll. The analysis of the thesis focuses solely on her introduction ...

Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit ...

This study investigated whether known economic and international business theories available in the literature are meaningful enough to explain the nature, existence and role of multinational companies (MNCs) in the Middle East, particularly Saudi Arabia. Two sets of questionnaires were distributed in major cities of Saudi Arabia -- one set for 100 multinational managers and another for 280 multinational customers. 234 questionnaires were collected -- 45 from multinational managers and 189 from customers. This represents a total response rate of 62 percent, which is adequate for this study.The empirical results, supported with comprehensive secondary data, confirmed virtually all of the research hypotheses. The study found that joint ventures are the dominant form of multinational business...

Context Mediation is a field of research that is concerned with the interchange of information across different environments, which provides a vehicle to bridge semantic gaps among disparate entities. Knowledge Discovery is concerned with the extraction of actionable information from large databases. A challenge that has received relatively little attention is knowledge discovery in a highly disparate environment, that is multiple heterogeneous data sources, multiple domain knowledge sources and multiple knowledge patterns. This thesis tackles the problem of semantic interoperability among data, domain knowledge and knowledge patterns in a knowledge discovery process using context mediation. Context fundamentals are introduced, which encompasses the concepts of context identity, sem...

This book aims to identify geotourism and geoparks as gateways to socio-cultural, socio-environmental, and socio-economic sustainability in rural areas. At present, geotourism is a new movement helping travelers to increase their knowledge about natural resources, the cultural identities of host communities, and ways of preserving them. The ‘emerging tourism’ niche of geotourism is still at an early stage of commercial development in most countries, and geoparks as a sustainable development model for protected areas are pioneers in the development of geotourism marketing. The establishment of the European Geoparks Network and the Global Geoparks Network are positive steps toward the preservation and presentation of geo-heritage as a new tourist attraction. Geoparks and Geotourism prov...

The advice to consume less fat "especially saturated fat" had a profound, adverse impact on public health. Although the percentage of fat in the American diet decreased, the percentage of carbohydrate and total calories increased, and sugar consumption skyrocketed. In The Low-Fat Lie: Rise of Obesity, Diabetes, and Inflammation, Dr. Glen Lawrence describes how the false condemnation of saturated fat arose from a misunderstanding of how our bodies regulate cholesterol. He explains how replacing saturated fat with vegetable oil stoked the fires of inflammation to cause pain and suffering, in addition to aggravating cancer, diabetes, and heart disease. The mainstream health and nutrition authorities have long cautioned against consuming too much sugar because of the risk of tooth decay. Howe...

The goal of a high quality, cost-effective and accessible health care for patients is achieved through constructing a team-based and patient-centered health care delivery system. The expanded role of pharmacists uplifts them to patient care from dispensing and manufacturing or marketing of drugs. Along with doctors and allied health professionals, pharmacists are increasingly recognized as an integral part of the patient care team. Furthermore, colleges of pharmacy need to revise and up-date their curricula to accommodate the progressively increasing development in the pharmaceutical education and the evolving new roles of practicing pharmacists in patient care settings. This book focuses on the expanded role of the pharmacists in total patient care including prescribing, dispensing, compo...

Global usage of the World Wide Web continues to increase exponentially, yet many corporate Web sites are misperceived by non-English-speaking audiences. Diverse communities of global consumers purchase products on the World Wide Web based on a positive image of the product as reflected in the Web site content, which includes text, images, and icons. However, corporate leaders may not have an awareness of the common elements present in successful global Web sites as comprehended by different cultures. This qualitative, phenomenological data analysis used a Web-based survey to explore the perceptions and feelings of a purposive sample of participants regarding the content of global World Wide Web sites. Each participant in the study spoke English or a combination of English and Spanish and e...

This study attempts to examine the impact of a trade decontrol policy on food output within the Nigerian macroeconomic context. In other words, the study relates trade liberalization to the national food security situation between 1970 and 2000, by employing descriptive statistics and error correction model (ECM) as the research methodologies. Regional and multilateral trade agreements seem to reduce barriers to the flow of commodities across borders, thus fostering a more efficient allocation of scarce resources as well as raising gross output with positive implications for food security at various levels. Though the trend analyses revealed considerable fluctuations, there existed greater improvements during the trade decontrol era than during the period of trade restriction. The produc...

When you run a fund-raising event, there is always a risk that you and your organization could lose rather than make money. In most cases, proper planning and organizing can minimize the risk. In this book, The Chairpersons Guide, Seven Steps to Coordinating Non-Profit and Church Organizations Fund-Raising Events, the author guides the reader through all the critical phases of running a fund-raising event which includes Planning, Organizing, Developing, Marketing, Running, Measuring and Assessing. If you have taken on the challenge and responsibilities of chairing an event, this book is a must read! Developed from over 30 years of personal fund-raising experiences and utilizing common industrial engineering tools used in industry, Ron Urbanczyk guides you through the fundraising pro...

The popularity of silk is more confined to super-rich or haute couture; silk is now an affordable luxury for the middle class in Europe and USA, and continues to hold its way in Asia as traditional ceremonial wear. The present source book traces recent global status of silk country wise and describes in depth the sericulture practices followed in both in temperate and tropic regions of the world, as also silk processing, and marketing of raw silk, finished silk and ready-to-wear including high fashion couture creations of Italy, France and Switzerland. The book, therefore, attempts to fill a void in the current information available in English on the world status of sericulture and silk. We presume it would definitely interest scientist, technologists and students connected with the textil...

Chronic diseases of lifestyle (CDL), such as heart disease, diabetes, and cancer, are the dominant family of diseases in the USA and across the Western world. These diseases are closely related to an unhealthy lifestyle. The book explores this family of diseases, their causes, and most especially the role of diet. This information will enable the reader to achieve a healthy lifestyle and prevent these diseases. But the book goes further: it also explores the big picture of how improved health can be achieved across the population. This requires encouraging people to eat a healthier diet. Towards that goal various other important topics are also examined including the dangers posed by the food industry and the great potential of government policy such as: * Food labels * Health promotio...

This study examines the socioeconomic and environmental implications of the new camu camu industry in Peru. Camu camu (Myrciaria dubia) is a small tree native to wetlands of the Amazon basin. It is especially abundant in Peruvian Amazonia. The high vitamin-C content of the fruit has generated interest in exporting camu camu products from Amazonia to more-developed countries. The government of Peru has been actively promoting this new extractive industry, as well as the planting of camu camu in rural areas. Non-governmental development organizations and private industry are now actively involved with camu camu projects and enterprises. In Peru, enthusiasm for this native species is high, because camu camu is expected to provide a much-needed and sustainable economic boost for the region. Ho...

Applied behavior analysis (ABA) has become a widely used form of therapy for autistic children without its theories and methods being well understood. This critical analysis of the theories and research on which ABA bases its claim to being an evidence-based treatment is a must-read for everyone who has a stake in the lives of autistic individuals. This book reviews the literature which shows that ABA is not based on scientific research, and that practitioners of ABA are not required to be trained in child psychology, pediatrics, child development, education, family therapy, language development, or scientific research. ABA is not based on any form of developmental science, but primarily on the works of B.F. Skinner whose ideas were first published over seventy years ago. This philosoph...

Modern science is in unprecedented crisis. It is a crisis at many levels, continuous with larger crises of modern society. It is a crisis for the vocation of the scientist working within the modern institutionalised structures of science. It is a crisis for our capacity to use science benevolently to help solve larger material, organisational, and ultimately political problems of the modern era. And it is a crisis for philosophy, for the role of natural science to help inform our world-view. The Death of Science is an account of deeper causes of this malaise. It starts by taking up the reins of López Corredoira's (2013) The Twilight of the Scientific Age, a recent critique that concludes with modern science on its death bed. It dissects key themes in detail, illustrated in the same frank ...

The management of hazardous and toxic waste projects in Asia (especially that related to intractable chemicals) has had a less than acceptable performance profile during the last 20 years. There have been numerous documented cases of management and systems failures in intractable chemical recovery projects, despite the establishment of global conventions designed to avoid such problems. A research programme was undertaken with the aim of producing a management model for companies to help prevent such failures in the future. The research began in the field with an exploration of management culture and its impact on project management. This involved multiple visits to five Asian countries and interviewing people involved in intractable waste management at both strategic and operational ...

One of the primary concerns in a small business is the problem of risk. Many who begin the start-up process terminate it in less than one year. Of those that survive, many are unable to achieve sustained growth and profits. Small-to-medium business enterprises (SME) have a 50% to 90% chance of failure within the first five years. While there are measures of personal risk behavior of entrepreneurs, the literature contains no measure of risk orientation for the enterprise. The purpose of this study was to develop and validate a researcher-designed instrument to measure the critical forces of business risk. The 37-item Entrepreneurial Risk Assessment Scale (ERAS) was developed from key theoretical concepts grounded in economics, marketing, management, finance, and entrepreneurship literatu...

The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to determine Panama's low-income consumers' consumption values, preferences, and loyalty towards a particular brand over another. The qualitative research method was employed in this study, and the data collection process consisted of observation and in-depth interview documents that were organized and categorized. The results of the study found that Panama's low-income consumers' brand preferences were widely varied and brand-loyalty behavior was influenced by consumers' knowledge, perceptions, and commitment towards a particular product and service provider. Recommendation for further study addressed the marketing strategy that could ...