When: |
07 Jul 2016 through 08 Jul 2016 | |
Where: |
Philadelphia, Pennsylvania, United States | |
Website URL: |
https://www.ama.org/events-training/Training/Pages/Marketing-Automation---2016---Philadelphia,-PA.aspx | |
Sponsoring organization: |
American Marketing Association | |
Categories: |
Business - Marketing/Social-Networking |
Keywords:
Event description:
Streamline and automate marketing tasks related to email, social media and other website actions to drive measurable bottom line results.
If you don’t manage your adoption of marketing automation, it will manage you. Learn how to develop your own marketing automation strategy and automate your professional success.
10 Questions This Session Will Answer
What are the foundational components of marketing automation?
How can marketing automation make my job easier?
How do I build a RFP for marketing automation?
How do I quantify marketing automation success?
What are the common pitfalls to avoid when rolling out a marketing automation plan?
How do I staff for marketing automation?
How will my problem statements change?
How does marketing automation differ from B2B to B2C?
How do I mitigate the risks surrounding marketing automation while being a change agent in my organization?
How do I prepare my team for the cultural shift toward marketing automation?
5 Must-ask Q...
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Posting date:
05 May 2016 | 191 views
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