Dear & Esteemed Colleagues, Warm greetings! May we cordially invite you to the International Academic Research Conference on Marketing & Tourism (MTC16Hong Kong Conference) which is being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from August 11-13 in the magnificent city of Hong Kong. We invite full papers/abstracts/case studies in all areas of research in Business Studies. In addition to paper presentations and discussions, this upcoming conference will include invited lectures on contemporary topics in marketing, global business and other interesting areas quite useful to the academic community. Please submit your manuscripts/case studies/abstracts in any of the areas/topics indicated below: Topics! Marketing! Advertising, Brands & Brand Equity, B2B Marketing, Buyer Behavior, B2C marketing, Competition, Consumer Behavior, Customer Relationships & Experiences, Direct Marketing, Distribution Channels/Retailing, Digital Marketing, e-business, Global Marketing, Innovation, Integrated Marketing, Internet Marketing, Market Segmentation, Marketing Communications, Marketing Decision Support, Marketing Planning & Forecasting, Markets and Marketing Strategy, Mega Marketing, New Product Development, Organizational Buying Behavior, Organizational Processes, Pricing and Promotions, Product and Service Management, Product Promotion, Relationship Marketing, Research Methods & Tools in Marketing, Role of Marketing/Market Orientation, Services Marketing, Social Networks, Supply Chain/Logistics, Technology-enabled Marketing. Tourism! Agri-tourism, Birth tourism, Culinary tourism, Cultural tourism, Extreme tourism, Geo-tourism, Ghetto tourism, Heritage tourism, Medical tourism, Nautical tourism, Pop-culture tourism, Religious tourism, Pleasure tourism, Slum tourism, Virtual tourism, War tourism, Wellness tourism, Wildlife tourism. (The topics given are just suggestive in nature. You may feel free to submit manuscripts on related topics in your area of specialization.)