The Management and Business Academy (MBAcademy) is delighted to welcome you our annual MBAcademy conference. The aim of MBAcademy is to bring together both academic and professional researchers, scholars and students to exchange and share their research results about all aspects of Business, Management and Marketing. In order to support and encourage interdisciplinary engagement, it is our intention to create the possibility of starting dialogues between the parallel events running during this conference. Delegates are welcome to attend up to two sessions in each of the concurrent conferences. We also propose to produce cross-over sessions between these groups.