Adria Hotel Forum is a relevant point of the international experts and encourages communication and development of stakeholders of tourism industry. It aims long to be "think tank" of the industry that connects people and creates the possibility of additional value and interest of foreign investors in Adriatic region. Adria Hotel Forum 2015- theme SUCCESSFUL MODELS In the years following the global economic recession, tourism destinations are once again evaluating their strategies for promoting visitation and interest in the travel. Although the instable in economy, it is projected that hotel investments in Europe will increase by 20% in reference to the previous year. New interesting destinations are to be developed and economies stroked with global crises are getting up at high speed. During previous two editions, AHF panelists discussed trends in the tourism world, possibilities that Croatia has as well as elements that have to be changed in order for Croatia to become competitive for new investments. In 2015 AHF will focus on models that some destinations and countries have implemented to increase growth and investments and which of these can Croatia apply to compete at the international tourist market.