The 11th Annual Cloud & Big Data Analytics 2018 focuses on the emerging area of cloud, inspired by some latest advances that concern the infrastructure, operations, and available services through the global network. The conference is nevertheless not about the union of these two (already broad) fields, but about cloud where we are also interested in how services science can provide theory, methods and techniques to design, analyse, manage, market and study various aspects of cloud computing. The data industry is growing fast, and Virtue Insight’s Cloud Conference has grown right along with it. We've added new sessions and tracks to reflect challenges that have emerged in the data field including Data Security, Data Analytics, AI, Hybrid Cloud, Machine Learning, Digital Transformation and much more. We need to take a closer look, discerning what emerging enterprise technologies are and how they can catalyse creativity and produce a competitive advantage. This emerging facilitation and way of utilizing services through IT is what we are referring to as Cloud Computing.