Digital Marketing Strategies for Higher Education

The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention. With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results. The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies. You will takeaway practical strategies to: Manage data and content across different platforms Embed customer-centricity into your digital marketing strategy Use data insights to improve overall performance Create innovative and personalised content Implement effective data-driven strategies Who will attend? S... Read more

The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention. With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results. The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies. You will takeaway practical strategies to: Manage data and content across different platforms Embed customer-centricity into your digital marketing strategy Use data insights to improve overall performance Create innovative and personalised content Implement effective data-driven strategies Who will attend? Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for: Digital Marketing Marketing and Communications Marketing Automation Web/Online/Content Student Recruitment Social Media Urls: Brochure: https://go.evvnt.com/165105-0 Booking: https://go.evvnt.com/165105-1 Price Standard Delegate Rates: AUD 2899 Commercial Solutions Provider: AUD 3899 Speakers: Darren Goodsir, Fabian Marrone, Sarah Graham, Jodie Sangster Venue details: CQ Functions Melbourne, 113 Queen Street, Melbourne, 3000, Australia Time: 8:30 am - 4:40 pm