Communication has an imperative role to play in the corporate world. With the increase in complexities of activities in modern business and the technological advancement, its importance is increasing day by day. The PR industry, grew by 19% this year as compared with 13% last year, is on a strong growth trajectory and it is expected to nearly double in size from 1,120 crore rupees in FY 2016 to Rs. 2,100 crores by FY 2020. With the evolution of Corporate Communications, it has become imperative to brace ourselves to cope up with the radical and revolutionary changes which are happening at a breakneck speed. Inventicon's StratComm 2017- The Strategic Corporate Communications & PR Summit aims at gathering the trend setters and influencers from the communications forte, providing them the platform to discuss the future of communications which is undeniably challenging. While it is still tough to measure the efficacy of corporate communications, the new tools in social media management, media mapping, reputation management, and the impact of digitalization on PR will be the major focus for the 2 days conference.