ICSMM’17, the only global platform that brings academic and practitioner researchers on social media marketing under one roof calls for quality state of the art papers for non-publishing oral presentation and publishing oral presentation respectively, focusing but not limited to the following topics: Cost-Effective Ways to Create Content and New Content Strategies and tactics in social media marketing Social Media Marketing Tools Establishing CRM on Social Media Social Media Marketing Ethics Brand Equity and Social Media Marketing Promotion and Social Media Marketing Social Media Marketing Platforms Yesterday Today and Tomorrow Analyzing social media marketing what works and what does not The social media marketing funnel Entrepreneurial social marketing Buying Behavior in the social media The role of artificial intelligence in Social Media marketing Employee engagement in social media marketing Social Customer Services Developing a loyal social media relationship Brand Journalism Social Media Marketing management Social Media Marketing collaborations. Digital marketing plan. Traditional vs Social Media Marketing Social Media Marketing Mix. The Social Media Players. Legal Issues In Social Media Marketing Search Engine Optimization Social Media Database Other Topics on Social Media Marketing Benefits of ICSMM'17 at University of Twente Netherlands *Publication of Papers in SCOPUS indexed International Journals. *Conference Proceedings with ISBN. *Two Certificates Presentation and publication certificate. *Papers in absentia welcome. Certificates will be dispatched. We look forward in receiving your papers and hosting you at ICSMM'17.