As we move forward into the next
millennium, the real challenge for many
enterprises will be navigating the
complexities of an increasingly
globalized marketplace. Furthermore,
with the declining effectiveness of
traditional advertising channels,
companies will now have to globalize the
operations in one way or another. The
industry has seen an increasing trend of
companies partnering with technology
providers to create an integrated
application to manage marketing metadata
and leverage standards-based
architecture to deliver business
functionality quickly. Hence, in the
very near future, global strategic
planning will become an essential factor
for the success of the enterprise.
The EMG conference seeks to explore how
the disciplines of Enterprise Systems,
Accounting, Finance Management and
Global Business Strategies interaction
can enhance business performance in the
contemporary complex and competitive
environment.
