Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises

IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements

by Francina Cantatore and Elizabeth Crawford-Spencer

09/20/2018

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size businesses, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes...

Electrocardiography

A Guide for Physicians, Medical Students, Nurse Practitioners, and other Healthcare Providers

by H. Thomas Milhorn, MD, PhD

09/16/2018

Primary care providers are often the first, and sometimes the only, point of contact for many patients within the healthcare system. The standard 12-lead electrocardiogram is one of the most common tests obtained and interpreted by primary care providers, with most reading their own recordings and basing clinical decisions on their findings. Primary care providers can achieve proficiency in the interpretation of over 95 percent of all electrocardiogram findings seen in the primary care setting.Although computerized interpretation is widely available, it is considered unreliable in up to 20 percent of the cases, making interpretation by primary care providers an essential skill. This book provides the necessary skills for primary care providers to use in interpreting electrocardiograms, bot...

The IVF Guide

What You Need to Know About Fertility, Infertility and Available Treatment Options

by Ahmet Ozyigit, PhD; Savas Ozyigit, MD

09/06/2018

IVF Treatment is a very personal journey- one with ups and downs. While there might be loads of information on infertility out there, it is very difficult to find the right information that fits your unique needs. Search for the right treatment option begins with the understanding that every patient is unique and standard treatments do not produce the same outcome for everyone. This concise and accessible overview of reproductive medicine in the 21st century seeks to demystify in vitro fertilization for prospective parents and students. The IVF Treatment Guide walks readers through the fundamentals of human reproductive anatomy and physiology as well as disease processes that cause infertility. This guidebook also highlights various fertility testing methods and treatment options that are ...

Time for the Appeal Tribunal in Investment Arbitration

Lessons from WTO and Transitioning to the New Era

by Ahmet Dulger, LL.M.

09/06/2018

This Thesis presents a proposal for building an effective, legitimate, and transparent judicial system in the investor-state dispute settlement through an appellate review mechanism for the awards of ad hoc arbitral tribunals. Current investment dispute settlement system includes the arbitration facilities provided by institutions such as ICSID and ad hoc arbitration tribunals agreed by the disputing parties. This Thesis argues that this scheme of investment arbitration lacks the mechanisms for correcting the legal errors and securing the consistency between arbitral awards for the similar issues of investment law. As a comparable mechanism, the WTO Dispute Settlement Mechanism is examined to contribute to the establishment of a viable appellate mechanism in the investment arbitration. The...

Tourism Writing

A New Literary Genre Unveiling the History, Mystery, and Economy of Places and Events

by Mary S. Palmer

08/20/2018

In this era of advanced technology keeping students' attention often becomes difficult. Teachers need to find new ways to create interest. In writing classes, choosing a topic that involves students is a priority. A new genre, Tourism Writing, is an innovative and effective means of teaching students composition. It can fill this need.Tourism Writing focuses on a particular place or event, provides photos and information on nearby points of interest, and directly invites visitors. This book provides an understanding of how Tourism Writing benefits people in all areas of life. This transfers to classroom assignments when students are asked to write a poem in this genre and they are given lists of possible topics, but they also have the option to choose their own place or event. It becomes a...

Oil and God

Sustainable Energy Will Defeat Wahhabi Terror

by Elie Elhadj

08/15/2018

Oil and God is an unabashed realpolitik analysis of U.S. oil geopolitics and Saudi Arabia’s symbiotic attachment to Wahhabism. Oil and God contends that oil hegemony is world hegemony. The U.S. has protected the al-Sauds since 1945. Some 35,000 U.S. soldiers are in regional air and naval bases to protect the oil fields and ruling sheikhs. In Washington’s hands, Saudi oil is a non-lethal WMD. Not even the 9/11 atrocities could make Washington punish Riyadh. Oil and God investigates why Iraq was destroyed, why Iran was allowed to dominate Baghdad, and why Shi’ite/Sunni wars continue to burn. Once oil is replaced by green energy, Washington will abandon Riyadh, Saudi cash will dwindle, and Wahhabi terror will diminish.REVIEWS Elie Elhadj provides a deeply researched analysis of how the...

Integrating Financial Services Regulation

Exploring Some of the Challenges Posed by the EU Data Protection Regime

by Solomon Osagie

08/15/2018

The book charts the course and the history of how the regulation of financial services has evolved looking particularly at data protection. It addresses concepts like integration theory, the behaviour of nation-states when they attempt to forge geo-political unions and the implications and outcomes of state interaction in regulatory matters. Unlike many other General Data Protection Regulation (GDPR) publications in the market, it contains useful analyses of the GDPR but it does so in a very practical and informative way. It recognises the perspectives of various interests including academics and commercial organisations and presents the subject in a compelling, historical and easy to digest manner, starting with the challenges of integration that the EU has faced. It then charts the cours...

Laser Dentistry

Current Clinical Applications

by World Federation for Laser Dentistry (WFLD) Edited by Prof. Aldo Brugnera Junior and Prof. Samir Namour

07/16/2018

Laser Dentistry: Current Clinical Applications by the World Federation for Laser Dentistry (WFLD) is a comprehensive guide the state of the art, principles and practices of laser dentistry. This collection of articles were compiled by Professor Aldo Brugnera Junior DDS, MS, PhD and Professor Samir Namour, DDS, MS, PhD, is written for all those interested in the clinical use of laser technology related to dentistry, research, development and biology, and medicine and surgery. Topics include: Laser, history and physics; Laser periodontics; Laser applications in implantology; Laser in oral soft tissue surgery; The laser management of oral leukoplakias; Treatment of bone necrosis caused by biphosphonates, Treatment of vascular malformations; The role of lasers in caries prevention; Dentinal ad...

by Dori A. Naerbo, Ph.D.

07/16/2018

Background: Establishing standardized Quality of Life (QOL) core outcomes in stem cell clinical trials is important to ensure (1) researchers and clinicians can make informed decisions, and (2) clinical trials use and consistently measure the same units (Clarke, 2007; Thornley & Adams, 1998). This study reviews the most common QOL methodologies, timing/frequency of the measurement, and outcomes in cardiovascular stem cell clinical trials. Methods: To identify instruments, the study reviewed MEDLINE, Scopus, and US Clinical Trials Register through September 2010, and randomized BMSC controlled trials of clinical trials from 2000-2011. The trials all used the terms (bone marrow stem cell AND quality of life OR heart OR cardiac) AND cardiac AND quality of life OR QOL. The study included a ...

Vision Facts

Questions about the Human Eye

by Jason Yang & Charles Pidgeon

07/09/2018

Vision Facts is a question and answer guide to the wonders of the human eye, its complex structures and the process of visual perception. It traces the journey of vision from a ray of light entering the eye to the processing done by the brain, to the development and aging of the human visual system and common disorders associated with both processes. Organized in an intuitive question-and-answer format and accompanied by clear diagrams, Vision Facts provides answers regarding your vision in a manner accessible to all who are interested. Each topic includes references to external resources such as lecture notes and research papers for those who wish to delve deeper. It is a perfect handbook for anyone who is interested in visual science, sensory processing, neuroscience, or physiology; and...

Laser Dentistry

Current Clinical Applications (HARDCOVER)

by World Federation for Laser Dentistry (WFLD) Edited by Prof. Aldo Brugnera Junior and Prof. Samir Namour

07/09/2018

Laser Dentistry: Current Clinical Applications by the World Federation for Laser Dentistry (WFLD) is a comprehensive guide the state of the art, principles and practices of laser dentistry. This collection of articles were compiled by Professor Aldo Brugnera Junior DDS, MS, PhD and Professor Samir Namour, DDS, MS, PhD, is written for all those interested in the clinical use of laser technology related to dentistry, research, development and biology, and medicine and surgery. Topics include: Laser, history and physics; Laser periodontics; Laser applications in implantology; Laser in oral soft tissue surgery; The laser management of oral leukoplakias; Treatment of bone necrosis caused by biphosphonates, Treatment of vascular malformations; The role of lasers in caries prevention; Dentinal ad...

Book 1 of Plato's Republic

A Word by Word Guide to Translation (Vol. 2: Chapters 13-24)

by Drew A. Mannetter

06/30/2018

Volume 2 of this new grammatical reader on chapters 13 through 24 of Book 1 of Plato's Republic is the most thorough of available resources, designed for students who have only basic skills as well as those at a more advanced level. The text is complete and not adapted; no difficult passages are excised. The running vocabularies are complete, providing the reader context specific meanings. The text is broken down into sentences, providing a manageable amount of material, and space is provided for translation after each sentence. Every construction and word is discussed in detail and referenced to Smyth's Greek Grammar for further explanation. The details of the text, accents, conjunctions, adverbs, and particles, are not minimized but receive thorough treatment as well. The presentation al...

Natural Behavior

The Evolution of Behavior in Humans and Animals using Comparative Psychology and Behavioral Biology

by Burton A. Weiss

06/30/2018

Natural Behavior provides seminal insights into the evolution of animal and human behavior for enthusiasts of Comparative Psychology and Behavioral Biology. Evolution and the behavior of the animal kingdom are discussed with new concepts on science, learning and instinct, and population phenomena. Hominization, interaction with Neanderthals, how the brain evolved, and the impact on the World are described with new views.The origin of our scientific concepts and the trend away from the egocentric position, placing humans at the center of the universe, is considered, along with the status of religion and how the fit with science is positive. This volume carefully explains evolution and the central role of behavior in natural selection. The range of animal behavior from single cells to people...

The Path of Yog

Cure Without Medicines

by Ashok K. Sachdeva

06/30/2018

'Yoga' (to be pronounced as 'Yog') is predominantly thought of as physical exercise only and the 'aasan' (written as 'aasana') meaning 'posture', have gained wide-spread popularity in recent decades. Yogaasans are in fact the most superficial aspect of this profound science of unfolding the infinite potentials of the human mind and soul.Apart from the spiritual goals, the physical postures of Yog are used to alleviate health problems, reduce stress and make the spine supple. These days Yog is used as a complete exercise program and physical therapy routine. Different diseases occurring in stomach, neck, spine and knees can be cured by Yogic methods including Yog Aasans and Pranayams.Good health ought to be everybody's concern, not solely the medical profession's business. The Yog postures ...

Physics Practical for Engineers with Viva-Voce

15 Classic Physics Lab Experiments for Engineering Students

by Chandra Mohan Singh Negi

06/30/2018

This is one of enumerable self-help or how to books with an emphasis on Engineering Physics Practical. The basic premise of the book is that there are certain simple experiments, involving no more than rudimentary Physics laws and the very basic laws of Engineering Physics for undergraduate college engineering students. But these practical are often not done or taken lightly, for several reasons. First, people don’t realize how easy they are to do. Second, and more fundamental, they are not done because it does not occur to people to do them. Finally, and tragically, no one in their elementary, middle, or high school educational experience has stressed the importance of doing them, and of course neither did they teach to do them. This book is to reveal to you what the experiments are, ma...

Caste Identities and The Ideology of Exclusion

A Post-Script on the Humanization of Indian Social Life

by Sebastian Velassery and Reena Patra

06/30/2018

Today, when India is certainly once more emerging as one of the most important social experiments in the world, it is more than ever incumbent to explore and re-discover the underlying reasons and philosophy that marginalized the Indian consciousness in terms of caste, ethnicity, religion and the like. This book is intentionally taking a re-look at caste as ontology in a deeper level by taking recourse to the major mode of dehumanization that has systematically happened in this country by upholding tradition as sacred and thus cannot be challenged. Unlike the European enlightenment which was powerful enough to overthrow a cognitive method that was centered on religious considerations, Indian cultural and civic movements could not depose doctrinal claims based on caste and caste identities....

Strategic Approaches to the Legal Environment of Business

A Game Theory Based Decision Making Guide for Managers

by Michael O'Brien, András Margitay-Becht

06/25/2018

Current and future managers are regularly confronted with decisions that create risk in the legal environment of business. This book provides a framework for qualifying legal risk and then determining if the legal risk is worth taking. This framework begins by looking at the relationship between the firm, its suppliers, customers, owners, agents, and others in society as a whole to understand specific risks in personal injury, agreements, products, borrowing money, employees, independent contractors, and business entity selection. When the manager is aware of the magnitude of the risk and the likelihood of the risk, the manager is in a strong position to determine if the risk is worth taking. This book uses numerous applications from Game Theory to determine how risks of the firm compare t...

by Jassin M. Jouria, Jr., MD

06/18/2018

Anatomy and Physiology is effectively a broad introductory course that requires the student to devote an enormous amount of effort to understand it on even a basic level. While this necessitates time, it can be streamlined in the early stages of one’s learning so that the student may understand why he or she is required to invest such a large amount of time into learning - Clinical Applications of Human Anatomy & Physiology is the textbook that accomplishes this.Clinical Applications of Human Anatomy & Physiology is a book that combines both areas of knowledge for a full comprehension of the human body. It is targeted to healthcare students in need of a better understanding of human physiology to combine with their clinical training. The main objective of this book is to elucidate the or...

How Science Can Help Us Live In Peace

Darwin, Einstein, Whitehead

by Markolf H. Niemz, Ph.D.; James D. Dunn, trans.

06/01/2018

Award-winning biophysicist Markolf H. Niemz puts into a nutshell what the top 3 scientists on earth have discovered. Charles Darwin: Animal and man are not two. Albert Einstein: Space and time are not two. Alfred N. Whitehead: The world and I are not two. The world we live in is non-dualistic. Nature is crying for peace, but we shut off foreign from native, poor from rich, others from ourselves. It is our concept of the self that stands in the way of peace. Based on Darwin's, Einstein's and Whitehead's scientific discoveries the author demonstrates how easily we mistake reality. There is neither a personal self nor an external, almighty God. Eternity, which most religious people hope for, does not begin at death. It is here and now—at the speed of light when all distances turn zero.This ...

Essays in World Languages and Cultures

Stereotypes and the Challenges of Representation

by Yves-Antoine Clemmen, Margit Grieb, and Will Lehman (eds.)

05/01/2018

This volume consists of 16 papers selected from the 22nd Southeast Conference on Foreign Languages, Literatures and Films held on February 25-27, 2016 on the campus of Stetson University in Celebration, Florida. The shared focus of the essays is to examine how writers, filmmakers and language educators address stereotypes in their representations of diverse cultural paradigms by using, deconstructing or displacing these stereotypes. The fourth section of this publication includes 4 experimental poems by the artist Susanne Eules.

Exploring Microorganisms

Recent Advances in Applied Microbiology

by Antonio Mendez-Vilas (ed.)

05/01/2018

Exploring Microorganisms: Recent Advances in Applied Microbiology, contains a selection of papers presented at the VII International Conference on Environmental, Industrial and Applied Microbiology - BioMicroWorld2017 (Madrid, Spain). This book offers the outcomes of completed and outgoing research works and experiences of several microbiology research groups across the world. The volume is divided into the following sections:* Agriculture, Soil, Forest Microbiology* Environmental, Marine, Aquatic Microbiology. Geomicrobiology* BBB - Biodeterioration, Biodegratation, Bioremediation* Microbiology of Food and Animal Feed* Industrial Microbiology* Microbial Production of High-Value Products: Drugs, Chemicals, Fuels, Electricity ...* Biotechnologically Relevant Enzymes and Proteins* Medical,...

The Business of Trademarks

A Practical Guide to Trademark Management for Attorneys and Paralegals

by Carol Chadirjian

04/23/2018

We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are:* Trademark searching for clearance* Forms to be filed with the Patent and Trademark Office* Famous trademarks and trade dress * Responding to office actions* Methods of enfor...

A Practical Guide to Airline Customer Service

From Airline Operations to Passenger Services

by Colin C. Law

04/17/2018

A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of the travel process. It is a useful guide for anyone seeking a successful and rewarding career in the airline industry. REVIEWS Finally, there is a text that is both practical and useful, fit for training existing staff or use in the lecture hall to prepare future airline professionals! Colin Law h...

Fathers and Sons at the Abbey Theatre (1904-1938)

A New Perspective on the Study of Irish Drama

by Fabio Luppi

03/15/2018

Fathers and Sons at the Abbey Theatre demonstrates how the literary archetype of the clash between fathers and sons and the subsequent depiction of anti-oedipal figures become a major concern for the playwrights writing in a specific and crucial moment of Irish history (1904-1938). The father can be conceived both as a historical / political metaphor as well as a real father in a specific historical and social context. The classical models employed as theoretical tools to nuance the argument--Laius and Oedipus, Ulysses and Telemachus, Aeneas and Anchises, Priam and Hector, Hector and Astyanax--are challenged by the Christian example of Abraham and Isaac, subversively adjusted by Yeats to provide a tragic reading of post-colonial Ireland. All of these pairings provide archetypes for the und...

Psychological Problems and Their Big Deceptions

Introducing Predicate-Equating Cognition, Metaphorical Communications, and the Unconscious Entity

by David W. Shave

03/05/2018

Psychological Problems And Their Big Deceptions reveals the multiple fraudulent and deceptive concepts of both Psychology and Psychiatry, such as the present-day gross misuse of the  "PTSD" diagnosis,  while introducing the foremost, but previously unrecognized, concept, the "Unconscious Entity." Though all people do not have a mental illness, everyone, without exception, has periods of being emotionally uncomfortable. This book convincingly shows what causes a state of being emotionally uncomfortable to any degree, and what is necessary to regain a state of being emotionally comfortable. In doing this, one will conclude it is a lot less the psychological counsel, in someone seeking professional help, and much more the listening, in any "counseling," that makes the cure. This boo...

Bullied!

Coping with Workplace Bullying

by Vanessa M. Gattis

02/19/2018

Workplace bullying, the repeated and regular act of harassing, offending, socially excluding someone, or negatively affecting someone’s work over time has been recognized as a serious threat to the health and well-being of employees. This study sought to explore resilience as a coping strategy to help improve the physical and mental health effects of professional women who have or are experiencing workplace bullying. The central research question was, how does perceived resilience, when used as a coping strategy, help with the physical and mental health stressors while helping to improve the overall well-being of professional women who were or have experienced workplace bullying? Using a qualitative methodology with a single-case study design, 10 professional women who have and are still...

Education in a Postfactual World

From Knowing to Understanding

by Patrick M. Whitehead, PhD

02/15/2018

In this book, Whitehead argues against the fact-minded orientation of education and the practice of science. It is not that facts are unhelpful, but they have become a substitute for learning (learning is now tantamount to fact memorization). This change handicaps students by eliminating the possibility of creativity, curiosity, and critical thinking; it handicaps science by limiting the kinds of questions that can be asked and where to look for answers; and ultimately puts people out of touch with their experience. The problem is fact-mindedness. Facts are the relics of enlightenment thinking. They represent unbiased and unquestionable truth about our universe. The more you collect, the more you know; the more you know, the more powerful you are; the more powerful you are…. You get t...

One-Sheet-A-Day Math Drills

Grade 2 Subtraction - 200 Worksheets (Book 4 of 24)

by Neki C. Modi & Alpa A. Shah

01/15/2018

This One-Sheet-A-Day math drill workbook is for 2nd grade students who want extra practice with two numbers, two digits subtraction. It contains 200 math practice sheets, one for each school day of the year. Upon completion, the student will be more competent in 2nd grade mathematics and ready to proceed with more difficult exercises. Unlike other math drill books, this is one of 24 workbooks created to establish a daily routine for each student to practice on their own from grades 1 through 7. It is specifically designed to gradually increase mathematic ability with the least amount of stress for both parent and student. Kids need to practice at home to support what they are learning in school, but finding resources to help with that goal can be daunting. It takes a lot of time searching...

One-Sheet-A-Day Math Drills

Grade 3 Addition - 200 Worksheets (Book 5 of 24)

by Neki C. Modi & Alpa A. Shah

01/15/2018

This One-Sheet-A-Day math drill workbook is for 3rd grade students who want extra practice with two numbers, three digits addition. It contains 200 math practice sheets, one for each school day of the year. Upon completion, the student will be more competent in 3rd grade mathematics and ready to proceed with more difficult exercises. Unlike other math drill books, this is one of 24 workbooks created to establish a daily routine for each student to practice on their own from grades 1 through 7. It is specifically designed to gradually increase mathematic ability with the least amount of stress for both parent and student. Kids need to practice at home to support what they are learning in school, but finding resources to help with that goal can be daunting. It takes a lot of time searching ...

One-Sheet-A-Day Math Drills

Grade 3 Subtraction - 200 Worksheets (Book 6 of 24)

by Neki C. Modi & Alpa A. Shah

01/15/2018

This One-Sheet-A-Day math drill workbook is for 3rd grade students who want extra practice with two numbers, three digits subtraction. It contains 200 math practice sheets, one for each school day of the year. Upon completion, the student will be more competent in 3rd grade mathematics and ready to proceed with more difficult exercises. Unlike other math drill books, this is one of 24 workbooks created to establish a daily routine for each student to practice on their own from grades 1 through 7. It is specifically designed to gradually increase mathematic ability with the least amount of stress for both parent and student. Kids need to practice at home to support what they are learning in school, but finding resources to help with that goal can be daunting. It takes a lot of time searchi...